More and More Companies Are Launching Their Own Resell Programs, From Carhartt to Lululemon

Sophie Hirsh - Author

Mar. 21 2023, Updated 5:20 p.m. ET

Companies That Have Launched Their Own Resell Programs, Carhartt Jackets
Source: Carhartt

When it comes to “stuff” — stuff being clothing, furniture, electronics, and pretty much anything else we buy — we humans can be pretty wasteful. We live in a throw-away society, where sending just about anything we are sick of to landfill is the norm, even though it really shouldn’t be. For that reason, one of the most important steps a company can take is becoming circular.

Article continues below advertisement

In recent years, more and more companies have launched buyback and resell programs, allowing customers to send their old items back in exchange for money or store credit. Then, the store cleans or sometimes repairs the items, and puts them back out for sale in select stores or online. Or, if they are unwearable or unrepairable, the company may recycle them.

Here’s a look into a few of the brands that have launched programs like this, helping bring their company one step closer to becoming a closed loop operation.

Outerknown's Outerworn

Source: Outerknown

In September 2021, sustainability-focused clothing brand Outerknown launched Outerworn, a new resale website powered by Recurate, a peer-to-peer resale website. Anyone can shop the Outerworn section online, where you’ll find gently used Outerworn styles at discounted prices.

Article continues below advertisement

To sell Outerknown clothing, it must have been originally purchased directly through the company’s website. Just login to Outerknown’s website, find the item in your order history, and set a price. Someone will review your submission, and if it gets approved, it’ll go up on the website. Once the item sells, you ship it out, and you’ll receive an Outerknown store credit once the item makes it to its new owner.

Article continues below advertisement

“It is important for brands to take ownership of the full life cycle of their garments,” Outerknown CEO Mark Walker said in a statement sent to Green Matters in honor of the launch. “This resale platform is a big milestone in our pursuit of full circularity by 2030."

Article continues below advertisement

Patagonia's Worn Wear

Outdoor clothing and gear company Patagonia has a program called Worn Wear. The company will take back any Patagonia items that are still in good, functional condition. You can either mail the clothing to Patagonia (with a provided prepaid shipping label) or drop it off at your local Patagonia store. Whether or not the item sells, Patagonia will promptly reward you with a store credit that can be used in stores or on the Patagonia and Worn Wear websites.

Article continues below advertisement

On the Worn Wear website, you can shop thousands of secondhand Patagonia clothing items for adults and children, as well as some bags and gear, all at a discount.

Article continues below advertisement

IKEA's Buy Back & Resell Program

Over the last few years, IKEA has piloted its Buy Back & Resell Program in stores in nearly a dozen countries as well as many U.S. states. And in April of 2022, IKEA finally expanded the program to all 37 U.S. IKEA stores, making it a permanent fixture.

Article continues below advertisement

If you live near a store participating in the program, you just need to fill out a form on IKEA’s website describing the IKEA piece you’re looking to part with. Once the item is accepted and you get a quote, just drop the piece off at IKEA in exchange for a store credit. To shop these preloved IKEA items, look for your store’s AS-IS section (again, this program is not available at most stores), where you’ll find them at a discount — and already built!

Article continues below advertisement

Lululemon's Like New

In April 2021, Lululemon partnered with Trove to launch a pilot program called Like New, which invites customers in California and Texas to mail in their old Lululemon products in exchange for a gift card, as per CNBC. In April of 2022, Lululemon announced that the trade-in program is expanding — beginning on Earth Day, April 22, the program will become available nationwide, allowing customers to drop off old Lululemon clothing at any of the 390 stores across the U.S.

The company will then "refresh" the items, and customers can shop for the gently used Lululemon gear on the Like New section of the website, typically sold at around half price.

Article continues below advertisement

Eileen Fisher's Renew

Sustainability-minded designer Eileen Fisher has a resell program called Renew. The scheme invites customers to drop off their old Eileen Fisher clothing — in any condition — at any of her stores, or mail it into one of Eileen Fisher’s recycling centers. In exchange, the company will mail you a $5 rewards card (so for some pricier pieces, you may make a better profit trying to resell them yourself on a secondhand website or at a consignment store).

Article continues below advertisement

Specialists will then look at your piece, and allocate it to either being cleaned and resold, recycled, or upcycled into a piece of art. You can shop for Renew pieces on the website, at select Eileen Fisher stores, and at Renew stores.

Article continues below advertisement

REI's Good & Used

REI has a trade-in program called Good & Used, in partnership with Yerdle. To participate, customers can send in any gear that was purchased at an REI store (or any item that REI ever sold), even if it's not the REI store brand. After your gear is assessed, you will receive a gift card. The program is run primarily online, as well as in REI's Manhattan Beach Garage Sale Store.

You can also shop REI's Good & Used items, which range from shoes to tents to sleeping bags, on the website.

Article continues below advertisement

Rachel Comey

New York City-based designer Rachel Comey has a peer-to-peer resale shop in partnership with resale platform Recurate. Anyone can list a Rachel Comey piece on the website, and once someone purchases it, just print the mailing label and mail the item out. Anyone can browse the sell section of the website to buy Rachel Comey designer goods at a discount.

Article continues below advertisement

The designer actually incorporated her own archived clothing in her New York Fashion Week show in September 2021 — we love to see it.

Article continues below advertisement


In late September 2022, Athleta, a women’s athletic and lifestyle brand owned by Gap Inc., announced a partnership with thredUP and Shop Premium Outlets. Together, they are launching a pilot program called Always Athleta. On this new platform, customers will be able to shop for gently-worn Athleta clothing for up to 90 percent off.

As of launch, the brand, which is a Certified B Corp, is randomly selecting customers to be part of the pilot program. You can find out if you were chosen just by visiting the brand's website. Hopefully, Always Athleta will eventually expand and become available to all.

Article continues below advertisement

Hanna Andersson’s Hanna-Me-Downs

Hanna Andersson Hanna-Me-Downs
Source: Hanna Andersson

In February 2023, children and baby wear brand Hanna Andersson unveiled its new Hanna-Me-Downs program, created in partnership with circularity platform Archive.

Hanna-Me-Downs is a new platform that allows Hanna Andersson customers to buy and sell used items from the brand. When listing your preloved Hanna items on the platform, you’ll be able to access all of the brand’s descriptions, information, images, and more, to make the listing process easy. After you make a sale, you can opt for either cash or a gift card to the brand, and the latter option will earn you additional profits.

Article continues below advertisement

“Hanna Andersson’s commitment to sustainability and high-quality fabrics makes resale a natural extension for the beloved children’s apparel brand,” Emily Gittins, CEO and co- founder of Archive, said in a statement shared with Green Matters upon the launch of Hanna-Me-Downs. “We’re excited that beautiful Hanna clothes will now be accessible to even more kids and parents.”

Article continues below advertisement

Carhartt’s Carhartt Reworked

Carhartt Reworked
Source: Carhartt

On March 1, 2023, Carhartt announced a resale platform of its own, created in partnership with Trove.

The program, called Carhartt Reworked, will allow customers to trade in used Carhartt apparel for a gift card by bringing their old clothes to Carhartt stores. At launch, this pilot program will only be in six U.S. stores. By the end of 2023, it will be available in all Carhartt stores, and eventually, trade-ins will also be conducted via online mail-in.

Article continues below advertisement

To participate, your used Carhartt products must be under 10 years old, have originally cost at least $50, and either be outerwear, shirt jacs, overalls, sweatshirts, or pants. Carhartt will sort through all eligible products dropped off as part of the program, and put them up for sale at a discount on, where anyone can shop. If the clothes are not in good enough condition, it will be sent for fabric recycling.

Article continues below advertisement

Juicy Couture's REJUICED

Juicy Couture's REJUICED
Source: Juicy Couture

Also on March 1, 2023, Juicy Couture unveiled REJUICED, a peer-to-peer resale marketplace powered by Recurate. The platform allows customers to list their preloved Juicy clothing and accessories (with the option to pull from your purchase history, the product catalogue, or create your own listing from scratch). Then, anyone can browse the listings on REJUICED, and purchase preloved Juicy items directly from other customers.

"The launch of REJUICED provides the brand with the opportunity to extend the lifetime of their products while at the same time providing their customers with a streamlined resale process," Recurate's Co-Founder and CEO Adam Siegel said in a statement shared with Green Matters.

And with Juicy Couture having a bit of a fashion renaissance in the early 2020s, now is the perfect time to find your "vintage" Juicy tracksuits from middle school — but whether you decide to sell them on REJUICED or start wearing them again is up to you.

Article continues below advertisement

Ulla Johnson's Ulla PreLoved

On March 21, 2023, womenswear fashion brand Ulla Johnson partnered with Archive to launch Ulla PreLoved. The peer-to-peer resale platform will allow customers to both sell and shop for preloved Ulla Johnson pieces, as well as shop for various pieces from the namesake designer's personal closet.

All sales proceeds from Ulla PreLoved will go to the nonprofit Dress for Success.

“We are thrilled to launch Ulla Johnson PreLoved in partnership with Archive and give our customers access to sought-after pieces from seasons past and present, including items from my own closet,” the brand's founder Ulla Johnson said in a statement sent to Green Matters. “Archive’s breadth of offerings and ease of integration have enabled us to create a one-of-a-kind program that feels authentic to the Ulla brand and that we can continue to grow in the future.”

Article continues below advertisement

This article, originally published in September 2021, has been updated to include more brands with resale programs, as well as updated information on several brand's programs.

More from Green Matters

Latest Sustainable Fashion News and Updates

    Opt-out of personalized ads

    © Copyright 2024 Green Matters. Green Matters is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.