Greenovation
Every year, countless products, brands, and ideas are launched into the zeitgeist — many of them with the intention to change our world and provide a better solution to life’s everyday problems.
We celebrate the people behind these companies in our “Greenovation” series, a column in which we talk to founders-turned-changemakers about what led to them disrupting an industry and bringing a more holistically sustainable approach, and how to motivate others to do the same.
More than simply making a profit or changing an industry, these business leaders aim to change the planet for the better.
Latest Greenovation News and Updates
Digging For "Pink Gold": TurtleTree CEO Fengru Lin on the Magic of Vegan Dairy Lactoferrin (Exclusive)
Got vegan lactoferrin? In an exclusive interview with Green Matters, TurtleTree CEO and co-founder Fengru Lin discussed the company's certified vegan product, LF+.You Won't Find *Any* Single-Use Cups at This NYC Coffee Shop (Exclusive)
Sharon Avnon Reuveni — the founder of NYC's low-waste coffee shop Purple Waves — talks sustainability and changing systems.These Latina Sisters Are Reclaiming Zero-Waste With Their Sustainable Online Shop (Exclusive)
VOLVERde's co-founders Mónica and Aidee SanMiguel discuss "making space for a demographic that has always cared" about sustainability."Made Without the Hen" — EVERY Company's Arturo Elizondo on Hatching a Revolutionary Vegan Egg (Exclusive)
"By ferming, rather than farming, we can change the world," Arturo Elizondo told Green Matters. Via precision fermentation, the EVERY Egg was hatched.How Bario Neal's Jewelry Business Was Founded With Sustainability and Ethical Practices in Mind (Exclusive)
Green Matters spoke exclusively with Page Neal of Bario Neal to talk about the company's sustainable and ethical jewelry practices.How Emma Grede and Kris Jenner’s Brand Safely Is Cleaning up the the Home Care Industry (Exclusive)
Emma Grede tells Green Matters about the creation and inspiration behind the brand Safely.Rachel Roy's Organic Skincare Line Ancient India Also Gives Back (Exclusive)
Fashion designer Rachel Roy opens up about how a rare autoimmune disease inspired her new luxury organic skincare line, Ancient India, and more.Why Ere Perez Uses Avocados, Beets, and Carrots to Create Her Award-Winning Makeup (Exclusive)
Founder Ere Perez tells us about her namesake, nontoxic cosmetics company, which harnesses the power of science, nature, and botanicals.This Startup Is Making the First Vegan Pork Belly (Exclusive)
Dr. Jen-Yu Huang, founder of Lypid, tells us about the company's unique vegan pork belly, made with the proprietary PhytoFat.This May Be the Best Vegan Parmesan I've Ever Tried (Exclusive)
Janessa Steenberg tells us about Panacheeza, her new company making analogous, delicious, and healthy vegan Parmesan cheese.How Montauk Distilling Co.'s Family Owned Liquor Company is Becoming More Sustainable (Exclusive)
Green Matters spoke exclusively with Leucio Iacobelli of Montauk Distilling Co. to talk about his sustainable practices.How Former NFL Player Chris Kolodziejski Transformed His Beauty Brand, Chella (Exclusive)
Chris Kolodziejski, former NFL player and founder of Chella, tells us how he transitioned the beauty brand to be more sustainable.Isabella Iglesias-Musachio Is Bringing Mycelium to the World of Vegan Meat (Exclusive)
Bosque Foods' hopes “to make a positive impact in curbing climate change through the lens of food” thanks to its unique mycelium meat.This Unique Social Media Platform Is All About Climate Solutions (Exclusive)
Dr. Sweta Chakraborty tells us all about We Don't Have Time, the social media platform for climate solutions.This Regenerative Cannabis Farm's Weed Is Helping the Planet (Exclusive)
We spoke with Lex Corwin, founder of regenerative cannabis brand Stone Road.
