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Shawn Mendes Joins Flow as Sustainability Ambassador and Partner


Earlier this year, pop star Shawn Mendes joined dozens of other celebrities and lent his voice to Lil Dicky’s climate change anthem "Earth." Perhaps the experience opened the 20-year-old's eyes to the climate crisis, as his latest business venture is rooted in sustainability. As Mendes announced in an Instagram post, he is officially a business partner, advisor, and Sustainability Ambassador for Flow, an "eco-friendly" bottled alkaline spring water company.

"I’ve always been in love with the beauty of the planet we live on, and the notion that in the best and most untampered parts of nature, everything seems to work so well together in harmony," Mendes captioned an artsy video on Instagram. "It’s been a mission of mine to do everything that I can to help preserve that beauty for a while now, which is why I’m so happy to have found some amazing partners [at] Flow."