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Source: Facebook/S'well

S'well Is Giving A Reusable Bottle To Every NYC High Schooler To Combat Plastic Waste

By Kristin Hunt

New York City is taking a big step towards its goal of going zero waste by 2030. The city has partnered up with S’well to provide all NYC public high school students with their own sustainable steel bottle — a move that could eliminate 54 million single-use plastic water bottles from the city in one swoop.

More than 320,000 students will receive a S’well bottle as part of the BRING IT campaign, which encourages high schoolers to bring their new bottles to class instead of disposable plastic options. Through the free swag, the campaign hopes to inspire this next generation to reduce waste, and adopt eco-friendly habits while they're still in their teens.

BRING IT cites an alarming statistic that Americans throw away enough plastic bottles to fill the Empire State Building one and a half times every month. By equipping New York City students with complimentary S’well bottles, the campaign hopes to lower that number.