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What Is Plant-Based Meat?


It sounds like an oxymoron, doesn’t it: Plant-based meat. That’s like jumbo shrimp or fresh dried fruit… only worse for meat-lovers. The very definition of meat is that it cannot be plant-based and yet, enter 2019 — the year I’m calling The Year of Plant-Based Meat.

I have been a vegetarian for almost a decade now, and I have never seen so much news coverage and in-store exposure about, and to, meat alternatives. According to TODAY, plant-based meat sales have risen a whopping 26 percent in the last year, so my own calculations of the world around me aren’t that off. Plant-based meat has proven to be a pretty lucrative business, too; in the past, meatless meat might have had a kind of “gross” or “hippie” reputation to it and not many restaurants, stores, or suppliers seemed interested in carrying these alternatives.

It made for hard times for vegetarians (and vegans) looking to score a veggie burger in a public setting.

What Is Plant-Based Meat?

Plant-based meat is meat made from plants. It is especially designed and created to look like, taste like, and cook like conventional meat. Plant-based meat can be in the form of a burger patty, nuggets, or even crumbles and sausages and as it grows more popular, these veggie-based alternatives are shaking up the meat industry and everything we thought we knew about veggie burgers.