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Source: Courtesy of Impossible Foods

This Is What the Meat Industry Will Look Like in 20 Years, According to a New Report


Over the past few years, countless plant-based meat alternatives have hit the market, and customers' increased demand for more ethical and environmentally-friendly products are slowly starting to disrupt the meat industry. And according to a new paper, it's predicted that 20 years from now, the market for vegan meat and lab-grown meat will actually surpass the market for animal-based meat. 

In fact, the report predicts that only 40 percent of the meat we eat in 2040 will come from the bodies of animals, while 35 percent will come from lab-grown meat, and the other 25 percent will come from plant-based replacements.

The paper, conducted by global management consulting firm A.T. Kearney, explains that of all the crops grown in the world, 46 percent of them are used as feed for livestock. If we used those crops to directly feed humans instead of filtering the nutrients through animals, we could feed about 7 billion additional humans, on top of the current population of 7.6 billion people. (Which is a relief, considering the U.N. projects that the human population will reach 10 billion people in 2050.)