Viral Video Captures Vans Slashing and Dumping New Shoes on the Street

Eva Hagan - Author

Sep. 6 2023, Published 3:28 p.m. ET

Vans is facing accusations of destroying unsold shoes after a TikToker saw piles of new Vans shoes thrown in the street, which she said were intentionally ripped to become unwearable.

Sophia Schiaroli was so surprised to find the shoes just dumped on the ground while walking along Walnut Street in Philadelphia that she posted the scene to TikTok, looking for an explanation and asking Vans to do better.

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The video has brought attention to the fact that Vans is not the only brand that has seemingly tossed brand-new merchandise. It's a practice fairly common in the fashion industry, but why?

A close-up of the black and white Vans logo at a Vans storefront.
Source: Getty Images
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Did Vans destroy its unsold shoes?

A TikTok video alleging that Philadelphia Vans employees cut and threw unsold shoes on the street has gone viral and has caused quite an uproar on social media. The video was posted by content creator Sophia Schiaroli, @soso_swag on TikTok, who documented the piles of ruined shoes and boxes on the side of Vans' Walnut Street location in Philadelphia.

By "ruined," Schiaroli explained in the video that the shoes on the street were cut open so that they were unwearable, despite appearing otherwise brand new. “With the homeless population in this city, this is absolutely disgusting, "said Schiaroli.

And she isn't the only one asking Vans to do better. "@Vans care to explain?" and "Not buying for me or my family," are just a couple of many comments under her video expressing the general confusion and disgust people felt after watching.

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Vans claimed the shoes were unsafe for donation.

Green Matters reached out to Vans with questions about the company's policies for unsold merchandise and an explanation of the destroyed shoes in the video.

In response, the company tells us: “Vans will always prioritize the donation of usable products to those in need. After investigating the situation at our Walnut St. location, we have confirmed that these products were deemed unsafe to donate. That said, we are actively revisiting our retail protocols to ensure that products are properly recycled.”

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When asked to elaborate on why the products were "deemed unsafe" Vans did not respond. However, in a statement to Complex magazine, Vans said: "The products were deemed unsafe to donate due to organic growth caused by external and environmental factors."

According to Complex, Vans clarified that there was mold on the shoes, making them unfit for retail or donation.

A professional photo of the back of two Vans shoes, with a black and white left shoe and a red and white right shoe.
Source: Getty Images
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Why do companies destroy unsold merchandise?

Despite the explanation from Vans, the video points to a certain wastefulness that has been seen in the fashion industry before.

In 2018, brands such as Nike, Louis Vuitton, and Urban Outfitters were called out for destroying millions of dollars worth of merchandise, with the explanation that it helps maintain exclusivity. With the fashion industry already accounting for an estimated 10 percent of global emissions each year from making and selling clothing, per Vox, destroying unsold merchandise seems even more damaging.

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Two mannequins at the front of a clothing store, one wearing a blue shirt and the other a white shirt, with two women in the background shopping in the store.
Source: Getty Images

According to Good On You, luxury brands often destroy their unsold stock to avoid devaluing their products. By maintaining scarcity, they keep their luxury image and high prices. For fast fashion or non-luxury brands, destroying clothing is often cheaper than finding ways to donate or recycle it.

It's no news that fashion brands have a lot of work to do when it comes to sustainability, but the least they can do is not dump new shoes on the street.

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