With the rise of veganism and plant-based lifestyles comes the rise of vegan beauty. Although cutting animal products from your diet is a major step for the environment and yourself, removing them from your makeup routine is vital, too. And since makeup brands come and go, we've compiled a list of a few of our favorite cruelty-free and vegan makeup brands — most of them were created by celebrities, and we can't wait to try them all.
Harry Styles' Pleasing
In 2021, Harry Styles launched Pleasing, a certified cruelty-free and vegan beauty company. Pleasing “prioritizes people and the planet” by making efforts to source ingredients responsibly, working with transparent suppliers, and only using synthetic or ethically-sourced mica. Products available as of March 2022 include an overnight serum, a hand and nail balm, and biodegradable nail polish in several colors.
Billie Eilish's Billie Eilish Fragrances
In 2021, "Bad Guy" singer and outspoken animal rights activist, Billie Eilish, launched her very first fragrance, under the company name Billie Eilish Fragrances. The vegan and cruelty-free scent, called Eilish, is reminiscent of the vanilla she and her mom used to use while baking together as a child. It's bottled in a bronze bottle that resembles a woman's bust, and it sounds like it's the first of many to come.
Ariana Grande's r.e.m beauty
Vegan pop-star and beauty queen, Ariana Grande, has her own animal-free makeup line called r.e.m beauty, in partnership with Forma Brands. According to VegNews, the first launch, called “chapter 1: ultraviolet," focuses on eyes, and features a liquid eyeliner ($19); volumizing mascara ($15); lengthening mascara ($15); three shades of kohl eye pencils ($17); eyeshadow palletes ($24); liquid eyeshadow ($16), and two styles of faux mink lashes ($16).
It also features items for lips, including 10 shades of lip-plumping gloss ($17); four berry-inspired lipstain markers ($16); and matte lipstick ($19), as well as ten shades of highlighter topper ($22).
Kylie Cosmetics' Lip Kits
Kylie Jenner's company Kylie Cosmetics is best known for its Lip Kits, which are lightweight, smudge-resistant — and not to mention — completely free of animal-derived ingredients, as of August 2021. The brand previously used carmine, or ground-up beetles, as well as other non-vegan ingredients, but is now vegan. The brand has always been cruelty-free, too.
In January 2021, singer-songwriter Halsey unleashed a fully vegan makeup line called about-face, according to VegNews. The "Bad At Love" singer's line includes 40 products and tools intended to help people "explore self-expression through self love" at an ethical price, ranging from $17 to $32.
Millie Bobby Brown's Florence By Mills
Stranger Things actress, Millie Bobby Brown, debuted a vegan makeup line in August 2019 called Florence By Mills with a highly popular Glow Yeah Lip Oil, 16 Wishes Eye Palette, and a No Chill Face Mist. As a notorious animal lover, Millie kept the line completely free of animal byproducts, and ensures that all products are totally cruelty-free.
My Chemical Romance's HipDot
Our inner 2007 emo kid is screaming — My Chemical Romance has a vegan makeup line called HipDot. The brand's first drop sold out immediately. The line is inspired by the group's 2004 album Three Cheers For Sweet Revenge, as per VegNews, and features a wide range of products, from double-ended liquid liner, to double-ended retractable eye shadow brush, and an eyeshadow palette. The collector’s box includes all three products, and is signed by the band. Needless to say we're ~not okay.~
Selena Gomez's Rare Beauty
"Lose You To Love Me" singer, Selena Gomez, became part of the vegan beauty scene with a totally PETA-approved line of vegan and cruelty-free makeup called Rare Beauty. From hydrating lip tints, to moisturizing concealers, the brand offers all of the necessities, and it donates 1 percent of the profits to mental health organizations in underserved communities. If you want it, come and get it!
Rihanna's Fenty Skin
Rihanna has become a self-made billionaire thanks to her cruelty-free companies Fenty Beauty and Fenty Skin. The super trendy makeup and skincare brands have embraced sustainability more and more as they have grown, even offering some refillable products, reef-safe formulas, and more. That said, while Fenty Skin is 100 percent vegan, Fenty Beauty is only mostly vegan, so make sure to check the description for each product before making a purchase.
Kat Von D's KVD Vegan Beauty
Formerly known as Kat Von D Beauty, the rebranded KVD Vegan Beauty has always been cruelty-free, but became completely vegan a few years ago. The famed tattoo artist who created the line, Kat Von D, is a longtime vegan and animal activist, but she is no longer involved with the company. You're bound to feel like a (socially responsible) badass when you wear KVD Vegan Beauty's hottest products, such as the Studded Kiss Crème Lipstick and Metal Crush Extreme Highlighter.
Here are a few of our other favorite plant-based beauty brands:
The Lip Bar
Vegan and cruelty-free beauty brand, The Lip Bar, was started by Melissa Butler, who quit her job on Wall Street to start a clean beauty brand. For $99, the Fast Face Kit gives you all the essentials for a full face of makeup — Foundation, 4N1 Face Palette (Blush, Highlighter, Face and Contour Powder), Mascara, Eye Liner, 2N1 Brow Gel and Pencil, and Liquid Lipstick, which are all available for a wide range of skin tones.
TheOrganiBrands was founded by a natural hair care expert, who makes non-toxic, non-carcinogenic, and vegan products that are dye-, perfume, paraben- sulfate-, and mineral oil-free. The $150 Anti-Aging Bundle is an extensive skincare set that includes the Ultra Hydra Facial Cleanser, Ultra Hydra Lightweight Facial Cream, Moringa Mud Mask, Ultra Hydra Night Cream, and Ultra Healing Eye Cream, to keep you looking young at no environmental cost.
The Body Shop
That's right — your favorite mall destination, The Body Shop, has set a goal to go fully vegan by the year 2023, according to The Beet. Although its vegetarian and cruelty-free lines had been popular for years, the brand is going completely plant-based, eliminating honey, shellac, lanolin, and beeswax from its lists of ingredients.
“Our delicious to go 100 vegan is the natural next step for The Body Shop,” The Body Shop’s global brand director Lionel Thoreau said in an official statement. “Vegan beauty is a critical next step in our sustainability and environmental endeavors. This, along with our global refill and in-store recycling programs makes The Body Shop a destination for ethically-minded customers.”
Shimirose is a U.K.-based, BIPOC-owned beauty brand that offers only high-end, vegan, natural, and cruelty-free products, with many that contain shea butter from Ghana. The packaging is super sustainable — most products come in glass jars — and all marketing materials, labels, and store displays are comprised of eco-friendly, compostable products. Your skin (and mother Earth) will definitely thank you for supporting their brand.
Removing your makeup ethically is just as important as putting it on, and croon is a sustainable, natural-method skincare brand that offers a line of exfoliating, makeup removing reusable pads that cleanse your skin with literally just water. According to a press release sent to Green Matters, they last for 200 to 400 washes, the packaging is also made from 100 percent recycled materials, and each pad is handcrafted with eco-friendly materials. We're in.
Elate Cosmetics provides totally safe, toxin-free products packaged in sustainable materials such as bamboo or glass. You can find pretty much everything you'd ever need from Elate, including foundation, bronzer, blush, lip pencils. All of the brand's products are vegan, about 75 percent of ingredients are also organic, and you'll be happy to hear that all of it is fair trade.
Artis makeup brushes
Another component of your beauty routine to keep vegan and cruelty-free is your selection of makeup tools... and Artis' makeup brushes are a great place to start. Each one is cruelty-free and vegan, as the bristles are comprised of a proprietary synthetic fiber called CosmeFibre, instead of animal fur. Meanwhile, the handles its Elite Collection are comprised of metal and rubber (for the grip pad) as opposed to non-recyclable plastics, which anyone can appreciate.
During your next Sephora or Ulta shopping spree, make sure to peruse the stores' Thrive Cosmetics selections — the high-end brand is widely renowned for its vegan and cruelty free products, with liquid eyeliners and mascaras are all incredibly long-lasting. Trust us when we say Thrive makes some truly incredible, must-have makeup bag basics.
Keeping the environment clean partially comes down to what's in your makeup bag, and these high quality vegan products are bound to keep you feeling gorgeous (and environmentally responsible) 100 percent of the time. Shine on, you sustainable beauty queens.
This article has been updated to include more celebrity makeup brands.