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Kat Von D's Makeup Collection Goes 100% Vegan For 10th Anniversary

By Desirée Kaplan

As more and more people choose to keep meat and animal by-products off their plates, cruelty-free products have gained popularity. Kat Von D might be famous for her tattoo artistry, but the celeb's makeup company, Kat Von D Beauty, has become a go-to for vegans in search of animal-free options. The brand is launching a 10 Year Anniversary Collection which will offer limited edition vegan items. 

The 10-year anniversary palette will have ten vegan shades which are named after her “muses” and range in colors from reds to blues to purples. In a teaser video, Von D reveals the gold and black packaging of the pallet. Other items in Kat Von D Beauty’s Anniversary Collection include a five-piece cruelty-free brush set, two new shades of Everlasting Liquid Lipstick and Studded Kiss, and a highlighter.