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Source: Business Wire

Beyond Beef Will Make All of Your Plant-Based Ground Beef Dreams Come True

By Sophie Hirsh

If you're a fan of the Beyond Burger, you've probably fantasized about Beyond Meat releasing other beef-inspired plant-based foods. And now, with the announcement of one new product, the company has transformed its meat substitute into whatever you want it to be. Beyond Meat has just launched Beyond Beef, a package of ground faux meat, ready to be make any of your favorite dishes taste exactly like beef — without the cow.

Previously, the company's only beefy products were the popular Beyond Burger, which sells as a two-pack of plant-based patties ready to be grilled or fried, and the Beyond Beef Crumbles, sold in both Feisty and Beefy flavors, perfect for adding to tacos or chili. The new Beyond Beef resembles a slab of raw ground beef, and can be molded into anything you want: crumbles, meatballs, bolognese sauce, meatloaf, sliders, thicker burger patties, thinner burger patties, and more.

Beyond Beef is completely meat-free, making it a better choice for animals, the environment, and your health. Like the Beyond Burger, Beyond Beef has 25 percent less saturated fat than beef; more protein than beef at 20 grams a serving; it's a complete source of protein, since it is made from pea, mung, and rice proteins; and according to Fast Company, it's free of soy, gluten, GMOs, antibiotics, and hormones, unlike some beef products made from cows.