The Best Natural Baby Hygiene Brands

A baby’s bath time can be a special ritual for caregivers — and one that can be made even more special by using natural and safe products to clean your little one. We compiled a list of 15 of the best natural baby hygiene brands, and had the Green Matters audience vote for their favorites. Below you'll find the 10 winners, all of which are cruelty-free, are transparent about their ingredients, and have some sort of third-party safety verification, such as EWG Verified.

The 10 winners of this Green Matters Approved contest are listed below. Read more about our Green Matters Approved contests here.

La Petite Creme makes a unique USDA-certified organic diaper cream and related accoutrements, all of which are inspired by French baby care. Instead of using baby wipes to clean your little one, La Petite Creme wants you to use dry cotton pads with its cream squeezed on them. The company has been EWG verified, it's certified Cruelty-Free by Leaping Bunny, and it produces all of its products in Miami, Fla. Note that La Petite Creme's diapering products are not vegan, as they contain beeswax.

Earth Mama Organics makes skin products "for everyone and their mother." Product certifications include EWG Verified, Leaping Bunny Certified, and NEA Seal of Acceptance (meaning it's eczema-friendly). Many Earth Mama Organics products are organic, many are also are vegan, and the company describes itself as plastic neutral and partners with organizations including the Campaign for Safe Cosmetics and Earth Day Oregon.

Proudly is a Black-owned children's skin and hair product company, with products specifically formulated to nourish "Black & Brown babies" as well as "all shades of melanated skin." The products were developed by dermatologist and pediatrician; they are also hypoallergenic, EWG Verified, Leaping Bunny Certified cruelty-free, and packaged in post-consumer recycled plastic containers.

Burt's Bees is certified cruelty-free, and its Baby & Mama line has a variety of skin products for babies and children that are described as 99.9 percent natural. Though the brand uses beeswax and other animal byproducts in a lot of its products, many are also vegan. Burt's Bees also has a number of efforts in place to reduce plastic packaging, as well as a partnership with TerraCycle to help consumers recycle their empty packaging.

Pipette makes safe products for babies, kids, and moms that are hypoallergenic, cruelty-free, vegan, and EWG Verified. Pipette's key ingredient is its proprietary sugarcane-derived squalane which is designed to nurture skin. The company also has a list of more than 2,000 banned ingredients due to safety concerns, as well as descriptions of every ingredient used in Pipette products on the website.

California Baby makes all of its products in a solar-powered factory in Los Angeles. The company is certified cruelty-free, all but three products are vegan, and the compay doesn't use any synthetic fragrance, among other no-no ingredients. Plus, California Baby has its own organic farm where calendula and lavender grow and are then used in the brand's products.

Puracy makes 100 percent plant-based and hypoallergenic products for babies and kids, as well as household cleaners. The company is certified cruelty-free by PETA and Leaping Bunny, as well as USP 51 standard certified, and Repeat Patch Insult Tests (RIPT) tested for allergens. The brand also uses recycled plastic containers and refill pouches in an effort to reduce waste.

Esembly is best known for its cloth diapers, which are made from GOTS-certified organic cotton in South Asia. Esembly also has an extensive baby skincare line that is cruelty-free and free of petrochemicals, parabens, SLS, and dyes. All baby skin and laundry items are packaged in recycled plastic bottles, and the shipping packaging is made of recycled paper and/or plastic bottles.

Women-led co-ops in West Africa handmake all of Alaffia's products, which are fair trade certified by ECOCERT and FairLife, and certified cruelty-free by Leaping Bunny. Alaffia's baby and kid products are largely natural, and the brand's star ingredient is shea butter. Alaffia partners with GACE to empower West African communities, and donates a portion of proceeds to support community projects.

Attitude's products, which include a line of baby care products, are made with hypoallergenic and ~98-99 percent naturally derived ingredients ingredients, and many of the brand's products are EWG Verified. Attitude makes gentles products for babies, children, and even baby-safe household products, from surface cleaners to laundry detergents.

This article, originally published on May 14, 2024, has been updated to announce the winners of this Green Matters Approved contest.