Ben and Jerry’s Latest Vegan Flavor Is Our New Dessert Obsession

Lizzy Rosenberg - Author
By

Jan. 11 2023, Published 4:24 p.m. ET

Vegan ice cream enthusiasts are in for a real treat — to kick off the New Year, ice cream giant, Ben & Jerry's, is releasing a new oatmeal pie ice cream flavor. The flavor, known as Oatmeal Dream Pie, features vegan oatmeal ice cream, plant-based marshmallow swirls, and gluten-free oatmeal cookies, making for a tasty frozen dessert that everyone can enjoy, regardless of their dietary choices and restrictions.

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Many have compared the flavor to Debbie's Snack Cakes, evoking feelings of nostalgia and childhood happiness.

"Foodie fans can rejoice this new version of our nostalgic offering," Ben & Jerry's Flavor Guru, Chris Rivard stated in a press release. "We're thrilled to partner with high-end suppliers who provide the incredible chunks and swirls fans expect from Ben & Jerry's, and this flavor truly delivers," added Rivard.

"The chance to work with Ben & Jerry's is an Oatmeal Dream come true," stated Denise Woodard, the Founder and CEO of Partake. Partake makes the ice cream's gluten-free cookies.

"As fellow champions of inclusivity and good food doing good, Ben & Jerry's has long been on at the top of our list to partner. We are thrilled to join them in freezers across America by providing our one-of-a-kind oatmeal cookies."

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Ben & Jerry's Oatmeal Dream Pie is an exclusively vegan flavor.

Every vegan ice cream aficionado remembers where they were when Ben & Jerry's first announced the release of its vegan flavors. It was an exciting way for plant-based folks to enjoy frozen desserts that weren't some run-of-the-mill popsicle or a boring pint of soy-based ice cream. But Oatmeal Dream Pie is unlike any other the brand has yet to offer.

Per the brand, Oatmeal Dream Pie features a base of sunflower butter, vegan marshmallow swirls, and massive gluten-free oatmeal cookie chunks.

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Many have compared the new flavor to Little Debbie's iconic oatmeal cream pie snack cakes. But because those aren't vegan — as they contain both eggs and dairy — this makes for a planet-friendly alternative.

According to VegNews, this is one of Ben & Jerry's first flavors that's exclusively vegan. Usually, new vegan flavors are plant-based versions of already-existing flavors. And with gluten-free cookies from Black-owned brand, Partake, it aims to uphold its commitment to inclusivity.

“Inclusivity is the secret ingredient in Ben & Jerry’s newest 2023 flavor — Oatmeal Dream Pie,” Ben & Jerry's publicist, Sean Greenwood told VegNews. “It is important that we use our business as the most powerful force in society to address issues of equity.”

And what's more, Ben & Jerry's hopes fans of the long-discontinued flavor, Oatmeal Cookie Chunk, will opt for this animal-free alternative, even if they aren't vegan or lactose-intolerant.

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Where and when can I get Oatmeal Dream Pie?

Good news — even though some of Ben & Jerry's flavors, including seasonal or celebrity-sponsored varieties tend to be temporary, Oatmeal Dream Pie is forever. Yes, according to the press release, Oatmeal Dream Pie is a permanent addition to Ben & Jerry's non-dairy offerings. You won't be seeing it in the Flavor Graveyard anytime soon.

You'll now be able to find Oatmeal Dream Pie in grocery stores nationwide, pricing from $5.99 to $6.49. So it seems like a trip to the supermarket is definitely in order.

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