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One-Third Of Americans Are Now "Flexitarian"

By Kristin Hunt

New research indicates that plant-based diets are increasingly popular — and not just on social media. A recent study conducted by OnePoll and So Delicious Dairy Free found that a third of Americans consider themselves “flexitarians,” while 52 percent are trying to incorporate more plant-based meals into their daily eating routines.

Flexitarian is a pretty broad term, but it essentially means what it sounds like: a flexible vegetarian. Someone who identifies as a flexitarian generally eats plant-based, but will occasionally mix in meat or fish. The label is often attributed to Dawn Jackson Blatner, a registered dietitian who wrote The Flexitarian Diet in 2009.

But the lifestyle has come a long way since Blatner published her book. The OnePoll data revealed that 31 percent of the 2,000 survey respondents observe a flexitarian diet. A slightly larger share of the group (38 percent) said they followed more than one kind of diet, compared to 13 percent who said they committed to a specific diet, like veganism or paleo.