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Why People In The UK Have Drastically Reduced Their Meat Intake

By Aimee Lutkin

In 2015, the World health Organization labeled processed meats with the same carcinogenic label as cigarettes. At the time Veg News reported that bacon, sausage, hot dogs, and other processed meats were all considered carcinogenic, and that lamb, beef, veal, and pork were “probably carcinogenic." There aren't many things people will still indulge in when they're considered to probably be carcinogenic, but meat has a powerful hold on both the markets and people's eating culture. 

In one country, at least, the science is starting to shift the culture. In the last six months, 28 percent of British people have drastically reduced their meat intake, according to Veg News.

Yes, IT IS like we’re trying to kill you with tempehtation. Just give-in already, k? 🍅🥑👌

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The numbers come from a study compiled market research firm Mintel in their Mintel’s Meat-Free Foods 2017 Report. The data was collected to see if anti-meat campaigns and education about the potential harmful side effects of heavy meat consumption were having any effect on how people fill their plates. 

Mintel writes that in addition to the 28 percent who have already reduced meat intake, another one in seven adults say they are interested continuing the trend if the movement towards vegetables and vegetarian protein continues to grow. The more options you have, the less likely it is that you'll turn back to your tried and true meat based recipes, and meat substitutes are more diverse and delicious than ever.