Between March 2016 and July 2017, the number of people searching "plant-based" products tripled online, according to data collected by 101Data and reported by VegNews. Researchers believe there was a correlation in search terms with the release of Netflix's What the Health, a movie about the effects of eating meat on our planet and bodies. There was an extra spike in March around the film's release.
There are some who contest the accuracy of the health benefits pushed by the film, with Vox in particular writing a take down about how producers cherry-picked studies to support their claims. However, it's undeniable that eating less meat and more sustainably grown vegetables has an impact on the environment to the benefit of all, and people are taking note, including manufacturers.