No matter where you live, it's likely you've heard terms like "vegan" and "vegetarian" with growing consistency. More people are making an effort to reduce their meat consumption or center meals around vegetables. And it's not just word of mouth or marketing that suggests this transition, either.
As a study released by Roy Morgan, a leading market research company based in Australia found, there has been a demonstrated shift towards plant-based food in the years between 2012 and 2016. According to this research, the number of people who are meat-free in Australia rose from 1.7 million to 2.1 million within this four year period.
What does this look like in terms of population? As recently a 2016, 11.2 percent of Australia's entire population identified as vegetarian. Perhaps even more importantly, over half of adults in Australia reported they are eating less red meat.