On social media, we tend to see a lot of food pictures. This makes sense, because people generally enjoy sharing food as a means of forming connection and community. Have you ever wondered what the most popular diet or lifestyle posted about on social media is? According to recent research from Brandwatch, the vegan diet is the most popular.
The analysis looked at posts on Twitter, but the trend does seem to be the same on other forms of social media, like Instagram. Second after vegan is gluten-free, and the third most popular is vegetarian.
Specifically, this team of researchers looked at what "influencers" (accounts with large followers) posted about the most frequently.