From Sexy Intimates to Fashionable Basics — Shop These Sustainable Underwear Brands

Gabrielle Bernardini - Author

Oct. 12 2023, Updated 12:00 p.m. ET

Four models wearing sustainable underwear
Source: Hu-Ha, Wama, Organic Basics, Only Hearts

While fashion is a great expression of our own personal style, "fast fashion" has unfortunately become the second leading cause of clean water pollution due to retailers dumping toxic chemicals.

Therefore, some companies have become more mindful about establishing ethical production practices and are focused on being more eco-friendly.

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And, being environmentally-friendly doesn't mean customers are limited on designs and price points. If you are looking to reduce waste and be more eco-conscious, Green Matters has rounded up a list of sustainable underwear brands that are totally cute and won't break the bank.

So, whether you're in the market for a sensual new pair of underwear or are looking for fashionable basics, check out our favorite brands that are on a mission to reduce their environmental footprint.

1. Organic Basics

Four models in Organic Basics underwear
Source: Organic Basics

Whether you're shopping for bras, bralettes, thongs, or briefs, Organic Basics is on a mission to combine sustainability practices with everyday essential wear.

According to the brand's website, it only works with "trusted, certified factory partners" that are conscious about reducing their environmental footprint.

Check out Organic Basics' selection of styles and neutral colors — we are totally obsessed.

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2. Subset

Three models in Subset underwear
Source: Subset

Crafted from organic cotton grown in India, Subset (known as Knickey prior to 2023) makes underwear (among other garments) free from toxic chemicals and dyes. So, let your body rest easy in this ultra-soft, functional, and affordable collection, which has offerings for women and men.

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3. Wama Underwear

Two models in WAMA undies
Source: WAMA

WAMA Underwear is crafted using cotton and hemp fabric — yes, hemp! According to the brand's website, hemp fabric is naturally anti-bacterial and has anti-odor properties.

This underwear line is certified by Green America and is hoping to create a positive impact on the planet through eco-friendly initiatives and fair labor practices.

Whether you're shopping for men or women, WAMA is available in an array of styles and neutral colors.

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4. Lara Intimates

Three models in Lara Intimates pieces
Source: Lara Intimates

Lara Intimates is a must-buy if you're looking to add a bit of sex appeal to your undergarments. Made from recycled materials and deadstock aka industry offcuts, this brand prides itself on crafting a large inclusive range of sizes and colors when it comes to women's bras and panties.

Our favorite piece is the olive green mesh thong — so cute!

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5. Hu-Ha

Three models in Hu-Ha pieces
Source: Hu-Ha

Check out this "vulva-loving" underwear brand — Hu-Ha.

This sustainable undies company is made from soft, tree-derived fabrics grown in sustainably managed forests. Plus, your garments are infused with zinc oxide which has anti-bacterial and anti-odor properties to help stop any unwanted smells.

We love it!

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Three models in PACT items
Source: PACT

Made from organic cotton and fair trade certified factories, PACT is a great brand if you are shopping for yourself and/or your entire family. With a selection of undies for women, men, and kids, PACT has a vast array of patterns and prints that are fun for the whole family.

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7. Only Hearts

Two models in lacy bras by Only Hearts
Source: Only Hearts

Looking to make a statement underneath your clothes? Only Hearts is a NYC-based intimates shop that crafts beautiful and sensual garments that are made from local, organic, recycled, deadstock. From lacy bras to sensual silk camisoles, Only Hearts is making sustainable fashion sexy.

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8. Cou Cou

Model in white top and white bottoms from Cou Cou
Source: Cou Cou

Cou Cou makes high-quality, basic-yet-elegant underwear and intimates from 100 percent GOTS Certified Organic Cotton. They're fully compostable — yes, you can remove the trim, and literally toss them in the compost bin once you're done with them. Shop from a selection of body suits, bottoms, dresses, and more — the style selection is kind of endless.

This article, originally published on March 7, 2022, has been updated.

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