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Source: tentree

Eco-Friendly Apparel Company Tentree Wants to Plant 1 Billion Trees

By Sophie Hirsh

Ever since TOMS popularized the one-for-one business model, many other companies have followed suit and built brands around donating their products to people in need. The apparel company tentree also took a page out of that book — except instead of producing more apparel and donating it, tentree plants 10 trees for every item purchased. Tentree uses natural, recycled, and mostly animal-free materials to make its clothing, and the brand has a goal of planting 1 billion trees by 2030. To learn more about the company and how it strives to be sustainable, Green Matters spoke with Derrick Emsley, CEO and co-founder of tentree.

"We believe that planting trees is one of the most important environmental missions today. It provides jobs, protects eco-systems and wildlife, sequesters carbon, and more," Emsley tells Green Matters in an email. "By planting ten trees for every item sold, every single tentree product will have an impact that long outlasts the lifespan of a t-shirt." So far, tentree has planted more than 25 million trees, meaning the company hopes to plant 975 million more trees in the future. 

"When we started the brand we didn't feel like any of the current environmental missions really resonated with us so, instead, we decided to build one," Emsley says. "Before tentree existed, my brother and I actually started a tree planting company that planted over 150,000 trees and sold carbon offsets," Emsley adds, referring to he and Kalen Emsley's first business, Greenfield Carbon Offsetters Inc. "In many ways, it was that experience that led Kalen and Dave to land on the tree planting mission," he explains, referring to his brother Kalen Emsley and buddy David Luba, who came up with the idea for tentree while exploring nature in Hawaii in 2012.