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Source: tentree

Eco-Friendly Apparel Company Tentree Wants to Plant 1 Billion Trees

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Ever since TOMS popularized the one-for-one business model, many other companies have followed suit and built brands around donating their products to people in need. The apparel company tentree also took a page out of that book — except instead of producing more apparel and donating it, tentree plants 10 trees for every item purchased. Tentree uses natural, recycled, and mostly animal-free materials to make its clothing, and the brand has a goal of planting 1 billion trees by 2030. To learn more about the company and how it strives to be sustainable, Green Matters spoke with Derrick Emsley, CEO and co-founder of tentree.

"We believe that planting trees is one of the most important environmental missions today. It provides jobs, protects eco-systems and wildlife, sequesters carbon, and more," Emsley tells Green Matters in an email. "By planting ten trees for every item sold, every single tentree product will have an impact that long outlasts the lifespan of a t-shirt." So far, tentree has planted more than 25 million trees, meaning the company hopes to plant 975 million more trees in the future.