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Source: ISTOCK

Fashion Sustainability Experts Share Advice on How We Can Demand Fashion Brands Become More Ethical


If you only want to support ethical fashion companies, all you need to do is boycott brands that don't align with your values, right? Well, according to Linda Greer, a Senior Scientist for the Natural Resources Defense Council (NRDC) and an expert in the sustainable fashion space, and Alden Wicker, an ethical fashion blogger and journalist, simply boycotting brands has no effect on them. Instead, Wicker offers a suggestion that, if people with a passion for ethical fashion follow, could truly have an impact on the industry.

Wicker, who blogs about sustainable fashion under the Instagram handle @ecocult, shared Linda Greer's philosophy in a recent Instagram post. Wicker posted an image of the following quote before launching into her point: "Those who care don't shop. Those who shop, don't care." In the caption, Wicker explained that she first heard this ideology from Greer, who she calls "the smartest person in the sustainable fashion movement." Wicker is not the only person who feels that way about Greer — in 2014, designer Stella McCartney wrote a short essay for Vanity Fair applauding Greer, the way she fights for environmental causes, and the NRDC's Clean By Design program, which Greer created.