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Source: ISTOCK

What Makes 'Clean' Beauty Products Clean? Here's What You Need to Know About Makeup Claims


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When exploring the vast world of beauty, skincare, and hygiene, there are so many labels and words you've probably heard you should look for on the packaging — and also ones you've heard you should avoid. Phrases like cruelty-free, organic, phthalates, natural, vegan, parabens, nontoxic, and non GMO are all over the place, but can get confusing. 

One word that's particularly vague is "clean." What exactly is clean makeup, and how important is it to buy clean products?

A basic definition of clean beauty is a product that is safe for human use, and does not include any toxic ingredients. The thing is, the meaning of words like clean, safe, and toxic are not easily defined. Not to mention, there aren't any regulations around the word clean, meaning a company can claim its products are clean, even if they are filled with ingredients that might be unsafe.