There's no denying that Amazon has massive drawbacks, from questionable practices to using wasteful amounts of packaging. However, there's a pretty likely chance you'll be participating in their annual day of deals, Amazon Prime Day, on Oct. 13 and Oct. 14. And whether you're in the market for some new clothes or home supplies, you can still shop mindfully, and support the Black community while getting discounts and deals galore.
Amid your Amazon Prime Day shopping spree, make sure to support some of our favorite Black-owned businesses — there are some truly incredible ones out there.
Bask and Bloom
St. Louis-based natural hair product company, Bask and Bloom, was founded by Bahamas native, Candera Thompson. She applies her love and appreciation for the island with her undying obsession with herbal tea to create a line of natural hair care products. Needless to say, we're totally obsessed.
Iya Foods is a sustainable food company that sells a wide variety of nutritious, West African-inspired ingredients. It was started by Toyin Kolawole, who wanted to bring her Nigerian-American heritage to the food scene. From spices, to flours and baking mixes, they seriously have it all.
Live by Being
Live by Being is a Houston-based skincare company that sells a variety of vegan and sustainable self-care products. It was started by Kennedy Lowery, who applies her French Creole and West African ancestry to healing and skincare. A portion of all proceeds go towards programs that support self-efficacy in foster youth, so it goes without saying you'll feel good about spending a few extra dollars.
Darlyng & Co
Carl and Tara Darnley started a baby products company called Darlyng & Co, which sells everything from baby oil to lotions, creams, body washes, and teething mittens. If your little one is in the market for some new products, these are definitely worth trying.
BLK & Bold
Caffeine enthusiasts should definitely check out BLK & Bold, a fair trade coffee and tea company that was started by two childhood friends, Pernell Cezar and Rod Johnson, in Des Moines. Five percent of profits go towards supporting initiatives for at-risk youth on a local and national scale.
With most of us getting our daily sweat in at home, POWERHANDZ sells a wide variety of high-quality gym equipment. The brand was started by Darnell Jones and Danyel Surrency Jones, two fitness enthusiasts who simply wanted to share their love for health and wellness.
Minimo Skin Essentials
Minimo Skin Essentials was started by a former third-grade teacher named Mary Ware, who started the company to have more time with family at home. Her brightening scrub was inspired by her postpartum skin problems, and rumor has it that it actually works wonders.
Finding the perfect natural deodorant can be a truly difficult feat, but Sarah Ribner co-founded PiperWai because non-toxic and cruelty-free wellness is her MO. If you don't already use natural deodorant, here's why you should.
Two sisters, Miko and Titi Branch, started a natural hair care company called Miss Jessie’s in honor of their late grandmother. Miss Jessie's, which is based in Fort Lauderdale, Fl., offers a wide variety of natural hair products for naturally curly hair.
Try shopping mindfully this Amazon Prime Day, and make sure to support as many Black-owned businesses as you can. And — good news — leading up to the holiday, through Oct. 12, Prime members who spend $10 shopping at select small businesses via can get $10 to spend on Prime Day.