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Source: iStock

Carl’s Jr. Partners With Vegan Meat Company Beyond Meat

By Carly Sitzer

Carl’s Jr. is the latest fast food restaurant to add a vegan item to its menu. The burger chain has partnered with Beyond Meat, a supplier of plant-based meat alternatives, to introduce the Beyond Famous Star to its menu, starting this month. 

Veganism has been on the rise as of late, with a 600 percent increase of vegans in the United States (not to mention, one-third of all Americans identify as “flexitarian”). The health and environmental benefits of eating a plant-based diet are well documented, and Jason Marker — the CEO of Carl’s Jr.’s parent company CKE Restaurants — made it clear that adding the Beyond Meat Burger was simply responding to the growing demand for accessible and affordable vegan options. 

“We know people are looking for options — in fact, roughly one-third of consumers identify as flexitarians — and we’re thrilled to partner with Beyond Meat to bring more delicious, irresistible flavors to our menu,” Marker said in a statement. “The new Beyond Famous Star is a true industry game changer, and we’re proud to add it to our roster of innovative offers and build on the legacy mouth-watering flavors.”