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REI Set New Sustainability Requirements For Every Brand They Sell

By Brian Spaen

Recreational Equipment, Inc. (REI) is taking an eco-friendly stance on all of their outdoor clothing and gear that they sell in a major way. All suppliers will need to meet new sustainable requirements in order to have their products be sold at their stores. That's right: These rigorous new standards won't be an option, which can give potential buyers concerned about the environment some reassurance that their dollars are going to the right place. 

The announcement comes as the company is celebrating their 80th year in business. These new sustainable guidelines will affect all brands sold at REI Co-op. For example, every supply chain will have to meet safe working conditions, flame-retardant chemicals will no longer be added on tents, there will be more conservative farming practices for cotton, and animal-derived materials like wool and leather were humanely raised.