Your browser may block some cookies by default. By clicking, you agree to allow our advertising partners to place their cookies and serve you more relevant ads. Visit our privacy policy page to view our privacy policy or opt-out.
DXYmbT5X4AAVKsx-1521496688491.jpg
Source: twitter

Adidas Sold 1 Million Pairs Of Sneakers Made From Ocean Plastic In 2017

By Brian Spaen

Two years ago, Adidas jumped into the sustainable apparel market to clean up toxins in their shoes and help prevent ocean pollution. They announced in March that they reached a milestone of one million sales last year and expect to see that number increase this year.

Adidas teamed up with Parley, an organization that collaborates with various companies to help protect our oceans. They supply material needed for the shoe company to create sustainable products. Products were now packaged in paper instead of plastic bags and microbeads were eliminated from the manufacturing process.

The collaboration was initially going to be on a limited run basis, but Adidas has since gone all in. Last May, they released a new line of Boost running shoes and apparel that would be created from plastics and fishnet fibers. 11 plastic bottles are repurposed to create the laces, heel linings, and sock liner covers of the shoes.