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Barbie Goes Green With New Careers in Wildlife Conservationism, Entomology, and More

By Sophie Hirsh

From a surgeon to a firefighter to a chef to a ballerina, Barbie has dipped her toes into many professional waters over the years. And now, at nearly 60 years old (or as she would probably say, an eternal 29), Barbie is venturing into the world of sustainability. Recently, Mattel and National Geographic partnered together to create a line of Barbies with nature-related careers, and children with an interest in these fields will surely appreciate the authenticity.

As Mattel announced in a press release, this line of Barbies will feature a Wildlife Conservationist, an Astrophysicist, a Polar Marine Biologist, a Wildlife Photojournalist, and an Entomologist (and we need all the people studying insects we can get right now). The release explained that with this new range, the two brands aim to represent "occupations in which women are underrepresented." 

To make sure each doll is as authentic as possible, a committee including the magazine National Geographic's editor-in-chief Susan Goldberg and several National Geographic Explorers advised the designers on what accessories and play sets should come with each doll. Goldberg explained that she hopes this line of Barbies will help inspire children. "Helping people understand the world is, and always has been, the core purpose of National Geographic," Goldberg said in a statement. "Through our partnership with Barbie, we are excited to reach kids in a new way, using the power of play to inspire our next generation of explorers, scientists and photographers."