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Source: iStock

People Are Cleaning Up Garbage, and Encouraging Others to Do the Same With a Game of #TrashTag

By Carly Sitzer

Regardless of where in the world you live, chances are, litter is a huge problem. More than 9 billion tons of litter ends up in the ocean every year, and the garbage that ends up outside of the landfill often interferes with the natural ecosystem and wildlife. 

People are now encouraging others to fight back against litter with the #TrashTag challenge — the latest viral “challenge,” only this one is doing good for the planet by motivating other people to grab supplies (like gloves and a garbage bag) and pick up the litter in their community. 

The hashtag — and the action that goes along with it — has been around since at least 2015, when UCO, a Canadian brand of outdoor essentials, announced the challenge and their goal of picking up 10,000 pieces of trash in the year that followed the challenge’s introduction. According to a press release published at that time, the challenge was conceived by UCO’s People Ambassador Steven Reinhold after he accidentally let a receipt fly out the window and he was feeling particularly guilty. Prompted by his accident, he committed to picking up 100 pieces of trash to make up for his accidental littering, and was hopeful that he could get others to do the same.