Many people are intrigued by natural brands that promise cruelty-free products and healthy, paraben-free ingredients. Unfortunately, however, these brands don't always fit into every person's budget, leaving people in a sticky situation. Luckily, companies are in the works to bring consumers products that meet their values without breaking their wallets.
For example, a brand new company is offering natural personal-care items for less than what you tend to find at big chains and box stores. Their secret? Cut out all middlemen to bring healthy products from the factory directly to the consumer.
Public Goods pushes products over profits.
Public Goods is formed around a very simple concept: Sell memberships to customers, and then let them purchase all the company’s shampoos, moisturizers, toothpastes, sunscreen and tree-free toilet paper at cost. With that singular idea, Public Goods launched a Kickstarter campaign featuring a onetime lifetime membership option for $49. After the campaign, membership will be on a monthly and yearly basis. A week later, the company had raised almost five times its goal of $20,000.
Bolstered by public support, Public Goods already plans to expand its marketplace to include groceries, linens, and cleaning products in the near future. The company estimates its average customer will save $70 each month by purchasing through Public Goods instead of other marketplaces.