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New Online Supermarket Promises Organic, Non-GMO Products For $3 Or Less

By Nicole Caldwell

It’s long been understood that generic items have the same active ingredients as the brand-name stuff. But a new take on going generic has inspired one online grocery store to sell everything in it for $3 or less—while keeping every product organic and GMO-free. 

Meet the brand of unbranding. 

Online supermarket Brandless, launched this week, focuses on reducing costs by going totally “zero frills.” And that means avoiding BrandTax at all costs.