McDonald’s has been rolling out the new “McVegan” burger at restaurants in Finland and Sweden, and the sales have been impressive. Orkla Foods, the company that helped bring the new vegan option to the fast food chain, announced that 150,000 burgers were sold in January. With the new product continuing to expand, it’s probably a question of when, not if, the vegan burger will arrive in your neighborhood.
The McVegan had a trial run four months ago at a McDonald’s location in Tampere, Finland. After proving successful, the company expanded the new meal in other locations across Finland and Sweden right before the new year. Peter Ruzicka, CEO of Nordic-based Orkla Foods, told FoodNavigator that these stores sold 150,000 burgers since being launched and their new partnership with McDonald’s was “very successful” so far.
“People want to eat more plant-based food, partly because of health reasons, but also because of environmental reasons,” Ruzicka said. “Less climate impact than a regular burger made of meat…and this has received a lot of attention worldwide. This is a trend, of course, not only in the Nordics.”