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Source: Twitter

McDonald's Is Testing Out A Vegan Burger In Finland

By Brian Spaen

McDonald’s is looking to pull in the vegan crowd with a new burger made from soy patties. They’ll be testing out the new product in just one location in Finland, but if it flourishes, they will be extending availability in the future. Veganism is a growing trend that the fast food company hopes to capitalize on, and it could be a significant moment in the industry.

Predictably, the chain will be calling the new product the “McVegan.” The soy patty will be topped with a tomato slice, shredded lettuce, pickles, onions, ketchup, and mustard. No cheese will be added to the burger, and it will be slapped together with their standard sesame-seed bun. The initial product will have a trial run in one location at Tampere, Finland, from October 4th through November 21st.

In a translated quote, Christoffer Ronnblad, who is McDonald’s marketing director in Finland, told local news reporters that the company will gauge public interest: "We are going to find out if it is in demand in Finland, [if it is] the kind of product that we would like to sell later on." They have already viewed public reaction on social media and found it mostly positive.