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Source: Courtesy of NOW

19-Year-Old Xiuhtezcatl Martinez Isn't Waiting For Permission to Solve the Climate Crisis: "The Time Is NOW"


19-year-old activist and musical artist Xiuhtezcatl Martinez has been advocating for the environment since he was 6 years old — and in his opinion, 13 years is too long to be waiting for things to change. So, along with Earth Guardians (the environmental justice organization he serves as Youth Director for), Xiuhtezcatl is launching NOW, a new platform that will empower people of all ages to easily support removing CO2 from the atmosphere through culture, technology, music, and more, via a flexible subscription model. Essentially, NOW is the Netflix of fighting the climate crisis. 

To learn more about this unique new platform, which was announced on Wednesday, Sept. 18, Green Matters caught up with Xiuhtezcatl (pronounced shoe-tez-caht) on the phone, where he talked about the inspiration behind NOW, how the platform will work, and why the launch is focused on reforestation.

Here’s how NOW will work: Anyone can sign up for a monthly subscription to NOW, for any amount from $5 each month to $100 each month (people can also try the service out with a one-time donation of any amount). Your money will go directly to planting trees, using both human and drone technology — a process that NOW plans to be very transparent about with its subscribers.