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What Is Fast Fashion? (Plus Alternatives That Are Sustainable and Affordable)

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Fast fashion refers to an unsustainable apparel-making method that produces inexpensive clothing rapidly in response to the latest style trends. Companies that practice fast fashion sacrifice both the efficacy of their materials and the sustainability of their making methods in order to capitalize on a quick-to-change industry that heavily relies on trends.

The key word here is “fast.” Companies would rather produce, produce, produce in order to keep up with what’s hot rather than take the time to make clothes the way they should be made. Fast fashion significantly contributes to greenhouse emissions and since they seldom take advantage of sustainable textiles, these kinds of clothes often consist of synthetic chemicals and materials, microplastics, and non-sustainable dyes.