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“Shopping Your Stash” Is the Beauty Trend That’ll Make You Quit Shopping for More Makeup


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In 2017, the “global cosmetic products market” was estimated to be worth more than $532 billion — and with projections predicting that figure could swell to $805 billion by 2023, it’s clear that the world is buying a lot of makeup. But there’s a group of small — but dedicated — beauty enthusiasts on the Internet who are trying to slow that down, despite the new brands that are constantly popping up and the new releases that seem to come out daily. 

Their solution? They’re “shopping their stash” — or looking into what they already own to enjoy what they have, rather than falling into a trap of consumerism that preaches the message that more is more.