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Source: mploscar

The Fashion Industry Turns To Produce To Create Sustainable Fabrics

By Nicole Caldwell

The fashion industry is turning cutting edge with more than trends and style. Startups and established brands are now looking to fruit and vegetable-based materials in order to solve some style-related, environmental woes.

Our culture has grown oddly attached to a few specific fibers like cottons and wools for our clothes that unfortunately also rank worst for environmental profiles. Ignoring repercussions to the natural world or the animals raised for our textiles, the fashion industry has answered consumers' calls and produced for us. But that's created a bad track record for the industry: by hurting farmland, disturbing the health of producers and manufacturers, and polluting rivers with dyes, bleaches, detergents and toxic solvents.

Now, the same industry is looking for answers—and not from cottons that rely on pesticides and water,  polyesters made from petroleum, or the literal hides of farm animals. Innovators are now looking at fibers produced from less likely but far more sustainable sources.