10 Best Cruelty-Free Lotion Brands for Ultra Smooth Skin With Zero Guilt

When it comes to skincare, hydration is non-negotiable — but so is compassion.

Finding the perfect lotion that nourishes your skin and aligns with your values shouldn’t be a challenge. That’s why we’ve rounded up 16 of the best cruelty-free lotion brands that deliver serious moisture without harming animals.

Whether you’re looking for a luxe, eco-conscious pick like Costa Brazil, a clean beauty favorite like OSEA, or an affordable go-to like Pacifica, this list has something for every budget and skin type. Get ready to glow—guilt-free.

The 10 winners of this Green Matters Approved contest are listed below. Read more about our Green Matters Approved contests here.

Small company Sustain Yourself sells its products with plastic-free packaging. The brand's Body Butter is available in three scents (including unscented) and comes in a glass jar with a metal lid; other products are packaged in aluminum or with no primary packaging. All products are cruelty-free and made with natural ingredients like organic shea butter, cocoa butter, and olive oil. Most Sustain Yourself products are vegan, though a few items contain beeswax.

EO, which stands for Essential Oils, makes body oil and lotion in several essential oil-infused scents. To reduce waste, you can also order a gallon-sized jug of the French Lavender Body Lotion and then use it to refill an old bottle. EO was founded in 1995 and uses sustainably-farmed, safe, and organic ingredients whenever possible to make its plant-based personal care products. All EO products are made in the company's own zero-waste, family-owned factory.

High-end personal care company Costa Brazil makes several body oils and one body cream, which is packaged in a recyclable aluminum tube. The Latinx-owned brand ethically sources many of its natural ingredients from the Amazon rainforest. Costa Brazil's products are also cruelty-free, vegan, and free of unwanted ingredients like parabens and phthalates. Additionally, the company works with Conservation International to ensure that the most sustainable and ethical production processes are followed.

Pacifica, an affordable cosmetic brand you can find in stores like Target, makes body lotions and oils in a handful of scents. Some of the lotions are filled with specialty ingredients, such as retinoids, vegan collagen, and vitamin C. All Pacifica products are — and always have been — cruelty-free and vegan; the company also has a list of more than 1,800 ingredients it avoids. Pacifica packages its products in post-consumer recycled plastic, glass, and aluminum.

Plaine Products sells all of its products in refillable aluminum bottles. When yours becomes empty, you can send it back to the company, and it will be sanitized and reused for the next customer. Additionally, some products are available in gallon-sized glass containers. As for lotions, Plaine Products makes a body lotion in three scents (including unscented), as well as a citrus face cream. Plaine's products are plastic-free, vegan, non-GMO, designed to biodegrade, hypoallergenic, and safe for babies.

OSEA, founded by a mother-daughter duo in 1996, is a California-based clean beauty and skincare company. The high-end brand makes several body moisturizing products, including Hyaluronic Body Serum, Undaria Algae Body Lotion, and Anti-Aging Body Balm. All OSEA products are formulated with natural ingredients from the ocean, and the company is cruelty-free, vegan, Climate Neutral Certified, and Ocean Positive Verified. Most OSEA products are packaged in glass to reduce plastic use.

Avalon Organics makes organic lotion in several different natural scents, including lavender, lemon, coconut, and aloe (unscented). The company uses organic ingredients whenever possible and is certified to the NSF/ANSI 305 standard, indicating that it contains organic ingredients. Of Avalon Organics' product line, 24 products are EWG Verified for product safety; many products are certified biodegradable, and the company is Leaping Bunny Certified.

Certified B Corp Babo Botanicals makes moisturizer for adults in lavender (which is EWG Verified) and oat & calendula, as well as fragrance-free lotion for babies. The company works with independent and sustainable farmers to get botanical ingredients, and some products are USDA organic. The company is also certified cruelty-free by Leaping Bunny and PETA, all products are made in the USA, and nearly all Babo Botanicals products are vegan.

Latina-owned company Nopalera makes all-natural personal care products using nopal, aka the prickly pear cactus, which symbolizes ancient Mexican culture. The company makes zero-waste lotion bars, which you can use to moisturize your skin by simply massaging the bar on your body. The company's products are all cruelty-free, vegan, free of synthetic dyes and fragrance, and made in the U.S. Plus, Nopalera's founder pitched the brand on Shark Tank in 2023.

Iota's body care combines natural products with science-backed results, and has a scientific advisory board to assist with its formulations. The company's products are Leaping Bunny-certified cruelty-free and vegan. Additionally, Iota is climate-neutral, plastic-negative certified, and a 1% for the Planet member. All of the company's retail cartons are made from a mix of FSC-certified forests, recycled material, and FSC-controlled wood.