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Beyond Meat's Vegan Burger Reigns Supreme In Meat Aisle At Grocery Chain

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If you go to the supermarket looking for vegan replacements for meat, cheese or spreads, you’re liable to end up wandering around searching for a separate section of the store allocated for such dishes. That reality of food-sorting keeps many omnivores from trying meat-free options. All that’s about to change, as one brand of vegan burger that mimics even the blood and sizzle of real beef takes a place alongside real burgers in the meat section of 280 Safeway supermarkets in California, Hawaii, and Nevada, Bloomberg reports.