Your browser may block some cookies by default. By clicking, you agree to allow our advertising partners to place their cookies and serve you more relevant ads. Visit our privacy policy page to view our privacy policy or opt-out.
pexels-photo-121513-1495817101940.jpeg
Source: Unsplash

Beyond Meat's Vegan Burger Reigns Supreme In Meat Aisle At Grocery Chain

By Nicole Caldwell

If you go to the supermarket looking for vegan replacements for meat, cheese or spreads, you’re liable to end up wandering around searching for a separate section of the store allocated for such dishes. That reality of food-sorting keeps many omnivores from trying meat-free options. All that’s about to change, as one brand of vegan burger that mimics even the blood and sizzle of real beef takes a place alongside real burgers in the meat section of 280 Safeway supermarkets in California, Hawaii, and Nevada, Bloomberg reports. 

It’s a place no veggie burger has been before. And the potential impact on beef sales can’t be ignored.