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Source: Stocksnap

One Company Discovered How To Redesign Veggies To Make Them Taste Better

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While some of us like our fruits and vegetables, only 10 percent of Americans eat enough of them to satisfy a recommended diet. There’s still many that don’t buy enough produce, and that could range from worries of spoilage to how it all tastes. The founders of Row 7 have an ambition to change how we eat with better tasting crops.

The idea for the startup began seven years ago with chef Dan Barber challenging a vegetable breeder, Michael Mazourek, to create a more appetizing butternut squash. The result was honeynut squash, a sweeter and smaller version that didn’t have any added sugars or flavoring. To get it off the ground, Barber implemented the new food in his dishes and it spread.