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New Tech Offers Lower Prices On Food Nearing Its Expiration Date

By Nicole Caldwell

If a bag of kale on your supermarket’s shelf is on the brink of its expiration date, you should be able to buy it at a discounted price. Don't you think? That’s the logic behind Wasteless, a company offering the world’s very first real-time tracking technology to supermarkets so they can provide consumers with variable pricing based on a product’s upcoming expiration date. Think of it as “the internet of groceries.”

It’s time for supermarkets to end food waste once and for all. 

A tenth of all 133 billion pounds of food wasted in the United States every year is coming out of grocery stores, according to data from the United States Department of Agriculture.