This T-Shirt Company Is Making It Easy To Avoid Fast Fashion
This t-shirt company is taking on fast fashion — by making high quality shirts more accessible.
If there's one closet staple pretty much everybody has, it's a basic T-shirt. Perfect for all seasons and almost all situations, T-shirts are the items we consistently want to keep clean and ready to wear. Unfortunately, wearing T-shirts too often can cause them to wear out quickly. Ever spill ketchup on your favorite white T-shirt? Ever get too comfortable in one and, all of a sudden, it's stretched in the wrong places?
It can be tempting to just toss these shirts and replace them, especially because T-shirts can be pretty cheap to buy new. Unfortunately, that's not great for the environment. Which is where For Days comes in.
For Days is a truly unique fashion company that offers, well, lots of tees. Their model is simple, and extremely sustainable. Basically, you can order T-shirts from them on a scheduled basis, and when your old tees are retired (which is basically whenever you want to stop wearing them), you mail them back to the For Days facility in Los Angeles.
When worn shirts are mailed back, things get extra eco-friendly. The facility breaks the shirts down into pulp, purifies it, and weaves it back into 100 percent new cotton yarn. As of right now, the T-shirts you buy are made from a ratio of 30 percent recycled yarn and about 70 percent new yarn, with the eventual hope that they will be made from 50 percent of each.
Kristy Caylor, the CEO and co-founder of For Days, told Mind Body Green that, "I really felt like the world needed a new model for commerce that empowered the customer to participate in something better and bigger so they could have everything without creating waste."
Caylor has impressive long-term goals for the brand. As she tells Mind Body Green, there are hopes to install a points system, where based on eco-friendly practices, you can exchange credit for more clothing. She also hopes to branch into other types of clothing.
In terms of apparel, they offer shirts for both men and women. Their styles lean classic; v-necks, scoops, slim and classic fits. They also offer tank tops.
The cost breakdown works like this: Three T-shirts is $12 a month, six is $24 a month, and 10 is $36 a month.
From the start of your end to when it's delivered, sustainability is a key priority. For example, their website notes that they use 100 percent GOTS certified cotton and dyes. They also do not use hand tags on products, and their packaging is recycled, as well as recyclable.
To offset carbon emissions from shipping (something all major online retailers need to consider), they are partnering with BP and their Target Neutral program with hopes of reaching a "carbon neutral" status. Their long-term goal is to be a zero-waste facility, as well.