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Source: ISTOCK

New Report Reveals Which Sustainable Toilet Paper Brands Are Actually Sustainable — And Which Aren't

By Sophie Hirsh

When you think about it, using toilet paper is literally just flushing your money down, well, the toilet. But considering how much TP Americans use, wouldn't you like to wipe your tush in the most sustainable way possible? The Natural Resources Defense Council (NRDC) and Stand.earth recently joined forces to study a group of major toilet paper brands and determine how each ranks in terms of sustainability. Interestingly, some of the most popular "name brand" toilet papers received "F" scores — and the NRDC and Stand.earth are calling on those companies to make their processes more eco-friendly.

According to the report, titled “The Issue with Tissue,” the five brands that got "F" scores are: Charmin, Kirkland Signature (Costco's in-house brand), Angel Soft, Quilted Northern, and Up&Up Soft & Strong (Target's in-house brand). The brands that got "D" scores are: 365 Everyday Value's Sustainably Soft (Whole Foods' in-house brand), Cottonelle, Scott (both 1,000 and Comfort Plus), and Trader Joe's Super Soft Bath Tissue. 

The report found that Procter & Gamble (which owns Charmin), Kimberly-Clark (which owns Scott), and Georgia-Pacific (which owns Angel Soft and Quilted Northern) do not use any recycled content in their toilet paper. Instead, these brands get their paper by clear-cutting the Canadian boreal forest, aka the “Amazon of the North.” According to a study published on Statista, Georgia-Pacific, Procter & Gamble, and Kimberly Clark made up nearly 80 percent of toilet paper sales in the U.S. in 2017, making it clear just how much power those corporations have. Not to mention, Amazon's top 26 best-selling toilet papers are all brands that scored "D" and "F" grades, with the exception of a few Amazon brand TPs.