We're painfully aware of the fact that delving into the world of dating is never easy; however, recent studies conducted by South West News Service (SWNS) show that singles who value sustainability may be more dateable than those who could care less about Mother Earth. Therefore, those who remain unconcerned about the ongoing climate crisis may want to fix that for more reasons than one.
Keep reading for a slew of statistics from SWNS, which show a strong correlation between eco-friendliness and date-ability. Regular Green Matters readers and eco-friendly folk alike can now breathe a sigh of relief, as the dating world has just become significantly less daunting.
Studies show that eco-friendliness is an incredibly important quality in potential partners.
SWNS surveyed 2,000 Americans, and the results revealed that maintaining a green lifestyle is vital for singles seeking out potential partners. In fact, 56 percent of singles find eco-unfriendliness to be a total turnoff, and 25 percent of those surveyed have ended things with their partners for not being "green enough." Studies also show that 32 percent of respondents have "eco-shamed" their partner, and 55 percent would break up with a partner who didn't believe in climate change.
While not everyone would go as far as ending things with an environmentally careless partner, studies also show that valuing sustainability is a likable — and even a "sexy" — personality trait. A total of 69 percent surveyed said they find climate consciousness to be a turn-on, according to a OnePoll survey on behalf of Avocado Green Mattress, which is one of many things people find important to have in common with their potential partner.
If you weren't already eco-friendly, educating yourself could help you out.
About one-fifth of those surveyed said they were on the receiving end of eco-shaming, which means they were scolded for poor sustainability practices or their non-eco-friendly lifestyle. And if you were one of those people, don't worry — this might not be a death sentence, as long as you're willing to change.
Of those who were eco-shamed, 34 percent said that it ultimately encouraged them to make a permanent change in their lives. Avocado Mattress cofounder and CMO, Mark Abrials, explains that eco-friendliness and deciding to change one's lifestyle for the sake of the environment can be a turn-on, because it shows the person is listening to important problems.
“Listening is fundamental to any partnership. Not hearing the very real threats of climate change or dismissing our individual responsibility on this planet jeopardizes more than our relationships. It puts us all at greater risk. The best partners challenge us to be better versions of ourselves," he explained.
There are a million reasons to mind the environment, but if you weren't living a sustainable lifestyle already, do it for the sake of your personal life. Likes piña coladas, getting caught in the rain, and cutting down on meat consumption because the animal agriculture industry is corrupt and wasteful? Swipe right.