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Unilever, Coca-Cola, and P&G Among Brands Partnering With TerraCycle to Eliminate Single-Use Plastic

By Carly Sitzer

Sustainability may not be the first thing you think of when you think of some of the world’s largest companies — such as Unilever, Procter & Gamble, PepsiCo, and Coca-Cola; which is understandable, considering these business giants (and their products) are known for distributing single-use plastic. But all that’s about to change, thanks to a partnership with TerraCycle.

TerraCycle is privately owned recycling company and a leader in when it comes to hard-to-recycle products that would otherwise be discarded to the landfill. More than 80,000,000 people use Terracycle and together, users have recycled 4,104,054,370 items that otherwise would have went to the landfill. Terracycle recycles nearly everything; from coffee capsules and pens to gloves and makeup containers, Terracycle collects from individuals and companies alike, diverting tons of pounds of unrecyclable, non-biodegradable waste from landfills. 

Last week, the innovative company introduced Loop, its newest venture, which partners with huge companies such as Unilever, Procter & Gamble, PepsiCo, Coca-Cola; it basically uses a “milkman model,” where new products are delivered, while the empty containers are picked up, cleaned, and reused. In essence, the consumer will always own the product, but the company will now own the packaging — extending its life by reusing it.