Nearly two years ago, Pokemon Go was the craze in urban areas across the world. Just about every neighborhood had people reliving their childhood and catching monsters. While the phenomenon has died off in popularity, the creators are still upgrading the game and have added an eco-friendly option worth firing it back up on Earth Day.
As of last December, Pokemon Go still has over 20 million active daily users. That’s significantly lower than the hundreds of millions of downloads it’s racked up, but still around the same level that apps like Snapchat, Pandora, and Twitter are used. Last week, developer Niantic announced that it will upgrade the game with story missions and daily tasks.
Events are still being held frequently to keep people playing the game, and one of them is especially good for our environment. On April 22nd, Niantic is teaming up with Mission Blue and other non-governmental organizations (NGOs) to host various “Pokemon Go Earth Day Cleanup” events around the world. Groups will get together and pick up litter as they earn rewards playing the game.