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Levi Is Using Lasers To Make More Eco-Friendly Jeans

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The fashion industry has recently been under fire for not only the waste produced by quickly discarded post-consumer garments, but also because production methods are often wasteful and involve hazardous by-products. In response to this problem, Levi Strauss & Co. created a new technology. Their goal? To create to a sustainable, yet durable garment.

Levi recently revealed Project F.L.X. (future-led execution), a new model for denim finishing. Project F.L.X. makes denim finishing a digital process. This allows for a more sustainable supply chain.