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Source: Angele J/Pexels

Norwegian Supermarket Specializes In Expired Food To Curb Waste

By Brian Spaen

“When in doubt, throw it out.” It’s an expression we’ve all heard in regards to spoiled food. Sometimes this can resort to just looking at the date on the food package and deciding that if it’s on the date or after, we’ll pitch it and move on. Doing this creates a massive amount of food waste, as some food can last far beyond the date listed on the product. To help curb this issue, A Norwegian supermarket is specializing solely in expired food, and people are already really excited about the approach.

Best For offers products that other marketplaces won’t even stock. Many stores in Norway will turn down products that are even within 10 days of their expiration or best buy dates. Even after the date, as long as the product is still safe to consume, Bes For will sell it at a lower cost. It’s a major benefit for low-income families and will cut into the problem of food waste.

That issue is what spawned the idea for Naeeh Ahmed, the operations manager at Best For. He believes that this model will benefit everybody involved with lower costs and curbing food waste, explaining, “Some who believe in the cause are very positive but, any new concept takes a little time in the market. It is going well though … every person in Norway knows these days that now is the time to do something before it is too late.”