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Kelloggs Cuts Back on Food Waste by Using Rejected Cornflakes to Make Beer

By Carly Sitzer

Many of us start our day with Kelloggs — and in the  United Kingdom, some people will be able to end their day with Kelloggs too! 

In an effort to minimize their impact and reuse food waste, the breakfast food company has teamed up with Seven Bro7hers Brewery — a local brewery in Manchester — to create beer made from “rejected” cornflakes (in other words, pieces that are too big, too small, or overcooked). The brewery has introduced “Throw Away IPA,” The Telegraph reports, which gets about 30 percent of the grain content from the “rejected” flakes. 

In addition to reusing the rejected food that would otherwise be wasted, for every can sold, the brewery is also donating 10 pence to FareShare — a charity that not only reduces food waste in the U.K., but also helps feed the hungry using the food that would otherwise be thrown out.