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Source: Stocksnap

Majority Of Beer Drinkers Say They're Willing To Pay More For Sustainable Beer

By Koty Neelis

How much more are you willing to pay for your vices if you know they're being produced in an eco-friendly way? That's what one team of researchers out of Indiana University wondered when it came to beer drinkers and their beloved beverage. The results? Opting to make "green" brews could pay off in a big way.

The study, "Willingness-to-pay for Sustainable Beer," was published by the journal PLOS ONE. It concludes of the 1,000 U.S. beer drinkers surveyed the majority say they have no problem paying extra for sustainably produced beer, and on average, they would pay around $1.30 more per six-pack. 

That's not a small amount considering that based on data from IRI Worldwide, a Chicago-based market research firm, the average price of a six-pack of beer is $5.96. For craft beer specifically, an average six-pack costs $9.36.