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WWF And Tesco Team Up To Cut Environmental Impact Of UK Groceries In Half

By Kristin Hunt

The UK grocery giant Tesco is hoping to encourage sustainable food shopping through a new partnership with the World Wildlife Fund (WWF). Together, the two groups are aiming to reduce the environmental impact of a typical UK shopping basket by 50 percent, per a new report from The Guardian.

Tesco and WWF will focus on three key areas to implement their plan: helping customers eat more sustainable diets, restoring nature in food production, and eliminating food and packaging waste. The multi-pronged effort is likely impact both Tesco’s supply lines and store management, based on a statement from Tesco Group CEO Dave Lewis.

“By working with farmers, suppliers, colleagues and other experts we hope to develop innovative solutions so shoppers can put affordable, tasty food on their plates today, confident they are not compromising the future of food for generations to come,” Lewis said in a press release.