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Sales Tripled For This London Pub After They Went 100% Plant-Based

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A growing number of restaurants are offering vegan options, but how are they being received by the public? For a local pub in London, they’ve been able to triple their sales since switching to a 100 percent vegan menu. Wanting to adopt sustainable practices and limiting food waste were among the reasons they went vegan, and it’s been paying off.

The Blacksmith and Toffeemaker, located in Islington, switched over to the new menu on January 5th. General manager Sam Pryor has been vegan himself for a year and grew concerned about the amount of food waste the restaurant had. The entire process of farming animals for meat and dairy products, from feeding them to the pollution they generate, wasn’t worth it anymore.